A sample search: How do I get ChatGPT to recommend my brand?
Get found on Google. Get cited by AI.
Emiliano G. Arnáez
SEO, AEO and GEO consultant based in Buenos Aires
I have worked in SEO for more than 15 years. I led strategies for Clarín, Take a Chef and QuintoAndar, and today I run SEO, AEO and GEO at InvGate, a B2B software company with a website and blog in several languages.
How I work
Search now has two front doors: Google and the answers ChatGPT, Gemini or Perplexity give. You win both with a site Google and AI can read without friction and content with something original to say.
I trust data more than opinions, including my own. Every decision starts in Search Console, in GA4 and in what AI answers when people ask about your industry.
When a tool I need is missing, I build it. My AI agents handle the repetitive analysis, like crossing Search Console data for hundreds of pages, so I can spend my time deciding what to do with it.
Services
Consulting for companies that need to grow through organic search, on Google and in AI answers.
- SEO and AI visibility audits
- I review how Google and AI see you: crawling, indexing, architecture, content, and what ChatGPT, Gemini, Perplexity and AI Overviews say about your industry. It ends in a prioritized plan your team can ship.
- SEO, AEO and GEO strategy for B2B SaaS
- Pages for buyers who are already deciding, like comparisons and alternatives to a competitor. Success is measured in demos and sales opportunities.
- International and multilingual SEO
- Hreflang and market-level architecture so your Portuguese page ranks in Brazil and your Spanish page in Mexico, without competing with each other.
- SEO for publishers
- For newsrooms that publish hundreds of stories a day: growth in Google Discover and Google News, and new stories crawled on time.
- Traffic drops and migrations
- When organic traffic drops, I find the cause in Search Console, server logs and Google updates, and build the plan to recover it. I also support migrations and redesigns so the change does not take your traffic with it.
- AI systems for SEO and content teams
- I build agents that take over the team’s repetitive work, like drafting briefs or reviewing internal links. Everything they produce gets a human review before it ships.
Work
Companies and sites I work or have worked with.
invgate.com
InvGate
Software that helps IT teams manage services and assets. I run SEO, AEO and GEO strategy for the website and blog across several languages: pages for buyers close to a decision, technical SEO, content with a multilingual team of writers, and in-house AI agents to produce and measure content.
clarin.com
Clarín
Argentina's largest news site. I found indexing issues affecting millions of URLs. With the editorial and tech teams we improved crawling and internal linking, and the site gained visibility in Google Search, Google News and Discover.
seoalive.com
SEOAlive agency
An international SEO agency. As SEO Manager, I led technical audits and strategies for high-traffic clients in the US, Brazil and Europe.
takeachef.com
Take a Chef
A global private chef platform. I built their international SEO strategy: hreflang, keywords in five languages and on-page work for 40+ country folders. Organic traffic grew more than 60% in six months.
quintoandar.com.br
QuintoAndar
Brazil's largest proptech. I led audits and SEO strategy: indexing and architecture rules for thousands of listings, leaner sitemaps and content clusters for long-tail searches.
ole.com.ar
Olé
Argentina's leading sports news site. External SEO consulting: Google Discover strategy, guidelines for real-time re-optimization, and training editors to spot stories that start to take off early, using Search Console hourly data.
imovelweb.com.br
Imovelweb
One of Brazil's biggest real estate portals. Category-level audits covering crawl depth, duplicate URLs, missing canonicals and topics without their own content.
perfil.com
Perfil
One of Argentina's largest media groups. As head of audience marketing, I ran SEO and audience analysis for its sites and trained the whole newsroom in SEO.
coderhouse.com
Coderhouse
An online school for tech and digital business. I was the lead SEO instructor, with a program that went from technical and on-page SEO to off-page and analytics.
A recommendation
“He had a real data-driven, analytical and editorial approach to SEO.”
Tools I built
chromewebstore.google.com
GSC Weekend Filter
A free Chrome extension that removes weekends and holidays from Search Console charts, so trends are easier to read.
keywordconcatenator.com
Keyword Concatenator
Combines keyword lists into every variant you need, for SEO and for paid campaigns. Free to use.
Teaching and talks
I was the lead SEO instructor at Coderhouse. Today I give talks and training on SEO and AI for marketing, content and product teams.
I love explaining things. Once a team understands why a page goes up or down on Google, it stops following SEO checklists blindly.
Certifications
- Technical SEO Certification, Blue Array Academy
Contact
Does your site need to grow on Google or show up in AI answers? Tell me about your site and what you want to achieve. I will reply myself with the first steps.